02 — ORCA

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Introducing ORCA

Foreword: Setting the Stage

Part 1: The Recorded Music Industry—Where It All Develops

Part 2: Independent Record Labels—How Labels Support Artist Development

Part 3: Explaining Recorded Music Revenues

Part 4: Why Music Is More Than ‘Just’ Music

Part 5: Conclusion

Appendix 1: The Music Industry—Mapping The Complex Ecosystem

Appendix 2: End Notes

Introducing ORCA

Foreword: Setting the Stage

Part 1: The Recorded Music Industry—Where It All Develops

Part 2: Independent Record Labels—How Labels Support Artist Development

Part 3: Explaining Recorded Music Revenues

Part 4: Why Music Is More Than ‘Just’ Music

Part 5: Conclusion

Appendix 1: The Music Industry—Mapping The Complex Ecosystem

Appendix 2: End Notes

Introducing ORCA

Foreword: Setting the Stage

Part 1: The Recorded Music Industry—Where It All Develops

Part 2: Independent Record Labels—How Labels Support Artist Development

Part 3: Explaining Recorded Music Revenues

Part 4: Why Music Is More Than ‘Just’ Music

Part 5: Conclusion

Appendix 1: The Music Industry—Mapping The Complex Ecosystem

Appendix 2: End Notes

Label investment translated to approximately $236K per artist supported in 2023.[6]

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