02 — ORCA

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Introducing ORCA

Foreword: Setting the Stage

Part 1: The Recorded Music Industry—Where It All Develops

Part 2: Independent Record Labels—How Labels Support Artist Development

Part 3: Explaining Recorded Music Revenues

Part 4: Why Music Is More Than ‘Just’ Music

Part 5: Conclusion

Appendix 1: The Music Industry—Mapping The Complex Ecosystem

Appendix 2: End Notes

Introducing ORCA

Foreword: Setting the Stage

Part 1: The Recorded Music Industry—Where It All Develops

Part 2: Independent Record Labels—How Labels Support Artist Development

Part 3: Explaining Recorded Music Revenues

Part 4: Why Music Is More Than ‘Just’ Music

Part 5: Conclusion

Appendix 1: The Music Industry—Mapping The Complex Ecosystem

Appendix 2: End Notes

Introducing ORCA

Foreword: Setting the Stage

Part 1: The Recorded Music Industry—Where It All Develops

Part 2: Independent Record Labels—How Labels Support Artist Development

Part 3: Explaining Recorded Music Revenues

Part 4: Why Music Is More Than ‘Just’ Music

Part 5: Conclusion

Appendix 1: The Music Industry—Mapping The Complex Ecosystem

Appendix 2: End Notes

For every $1 invested, $1.34 in revenue was generated, with $0.49 going to artists, demonstrating a balanced model of shared financial success

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ORCA is coordinated through the Center for Music Ecosystems, which acts as its secretariat.

© 2024 ORCA (Organization for Recorded Culture and Arts)